FAQs
- Why send estimated tax reminders?
- CPAs who send courtesy reminders will
tell you that it is an inexpensive client service and practice promotion that will
typically
generate more positive feedback from grateful clients than anything
else they do. And clients who feel that their CPA takes care
of them during the year rather than just preparing their return at
year end are much more likely to refer others. And if that isn't
enough reason, reminder cards will also save both you and your
clients money because late and forgotten estimate payments are a
major source of time and money-consuming tax notices.
- So why postcards? Why not emails?
- Several reasons actually. The most important
however, is that this
service is about generating a client perception of "caring."
A
reminder postcard says "we care" better than a reminder email just
as a birthday card says "we care" better than a birthday email.
Other major advantages to postcards:
● Bulk postcard delivery is much more reliable than bulk email delivery.
The postal service has no spam filters.
● Postal delivery does not put you in violation of double-opt-in spam
laws.
● Most people receive hundreds of "free" emails they already
ignore.
● Clients who pay estimates tend to be older and less likely
to rely on email.
● Unlike email, clients will typically treat your courtesy
reminder card like an invoice they need to
pay.
● Our postcards have spaces for clients to record the amount
and date paid and give back to you at year-end.
- Okay, we agree that sending courtesy reminder cards
is a great
idea. But we can send them ourselves. Why use eSitz?
- eSitz is an entirely automated "set it and forget
it" web-based service. Once you have set a client up in our
system, you never have to worry about sending that client a reminder
again.
We have worked in the public accounting industry for many years and
know that most firms have great intentions but poor follow-through
due to heavy client service commitments. The time required to
maintain your reminder system on eSitz is a tiny fraction of the
time it would take to set up, maintain and continually mail courtesy
reminders in-house.
- So who exactly is eSitz?
- eSitz is owned by CPAs and is an affiliate of
CPAsites.com which founded the CPA website industry in 1997.
We know CPA firms and how we can best complement and promote their services
because we are CPAs ourselves.